Kaboni is a Greenpeace partner and green energy company focused on sustainable development and renewable energy. They are working with the energy ministry of the government of Burundi to create energy communities in rural areas. Kaboni is providing solar power grids and teaching local communities how to repair and maintain these grids for a sustainable future.
My Role
My Task
My task was to redesign the website in a way, that would look fresh and professional, focus on their project and the people in Burundi and make the company appealing to possible investors.
Duration
Tools
Figma
Webflow
Before I started with any design work, I had a look at competitors to understand their approach to the same audience. I chose Bboxx and Arc Power, as these companies are the direct competitors to Kaboni.
Key Takeaways
Bboxx
Bboxx supplies in-house mini-grids to developing countries, trying to end energy poverty. The website has a light, modern look but suffers from too much content per page.
Arc Power
Arc Power is supplying off-the-shelf mini-grids to developing countries. Compared to Bboxx, it is a lot more people and community-focused and less commercial and high-tech. High cognitive load due to many CTA’s and very colourful interface
Focus on the project and the people of Burundi
Use Imagery to deepen users' understanding of the project and make them feel part of the community
Use more white space to make the website feel light and professional
Use appropriate colours and typography
The complimentary colours are based on the logo color. One complimentary color and earthy tones give the site a calm and close-to-nature feel.
Green is a very down-to-earth color. It can represent new beginnings and growth. It also signifies renewal and abundance.
Previous Colours
New Colours
Previous Fonts
Headings: Helvetica
Paragraph: Helvetica
New Fonts
Headings: Lato
Paragraph: Montserrat
What I have learned
Although this was not my first website build, it was my first website redesign.
I have learned how to use existing brand identities and resources to start off my design. This was a blessing and a curse at the same time, as I had a clear direction my client wanted to head in but not being completely free in my decisions was a first for me.
Another thing was setting up the host and making the website go live.
As Kaboni wanted to use a host, powered by green energy and wanted to avoid using a google service, I could not host the embedded videos with youtube but with the host of the website itself.
Doing it for the first time proved to be a challenge for me but now I am happy about this experience and feel more confident than ever about web hosting.